Full Job Description
Job Title: Digital Content Strategist
Company: Amazon
Location: Shafter, California
Amazon, one of the world’s leading corporations in e-commerce, technology, and logistics, is on the lookout for a talented Digital Content Strategist to join our dynamic team in Shafter, California. As part of our commitment to delivering exceptional customer experiences, we are seeking a creative, analytical, and detail-oriented individual who is passionate about content marketing and digital strategy.
About Amazon
With millions of active customers, Amazon strives to be Earth's most customer-centric company. Our commitment to innovation and excellence extends from our products to our marketing strategies. We leverage cutting-edge technology and extensive data analytics to push boundaries and redefine the digital landscape in order to provide unparalleled customer experiences.
Job Overview
As a Digital Content Strategist at Amazon, you will play a pivotal role in shaping the voice of our brand across digital channels. You will create, implement, and optimize engaging content that not only aligns with our business goals but also resonates with our audience. You will collaborate with cross-functional teams to enhance our digital marketing initiatives, driving traffic, engagement, and conversion.
Key Responsibilities
- Develop comprehensive digital content strategies that align with Amazon’s marketing objectives and target audience preferences.
- Conduct thorough market research and competitive analysis to inform content creation and optimization efforts.
- Collaborate with product managers, designers, and marketing professionals to create compelling content for multiple channels, including website, social media, email campaigns, and advertising.
- Analyze content performance using metrics and analytics tools to refine strategies and maximize engagement.
- Ensure that all digital content is optimized for SEO and adheres to brand guidelines.
- Monitor industry trends and emerging technologies, implementing innovative tactics that enhance Amazon’s digital presence.
- Lead content creation efforts, providing direction to writers and designers to ensure high-quality output.
- Drive engagement through interactive and multimedia content, including video, infographics, and blog posts.
- Work closely with social media teams to create shareable content that boosts organic reach.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field. A master’s degree is a plus.
- 3+ years of experience in digital content strategy, marketing, or content production.
- Proven track record of developing and executing successful digital marketing campaigns.
- Strong understanding of SEO best practices and content marketing principles.
- Exceptional writing, editing, and communication skills, with the ability to tailor messaging for different audiences.
- Experience with analytics platforms such as Google Analytics, SEMrush, or HubSpot to assess content performance.
- Familiarity with content management systems (CMS) and marketing automation tools.
- Creative thinker with a passion for storytelling and brand development.
- Ability to work collaboratively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Why Work at Amazon?
At Amazon, we are more than just a company; we are a global community of passionate individuals dedicated to innovation and excellence. We offer our employees a comprehensive benefits package, including:
- Competitive salary and bonuses.
- Comprehensive health benefits including medical, dental, and vision.
- Retirement savings plans with company matching.
- Generous paid time off and flexible work arrangements.
- Opportunities for professional development and career advancement.
- A vibrant and inclusive company culture that values diversity and collaboration.
Work Environment
The Shafter office is designed to foster creativity and collaboration, boasting state-of-the-art technology and resources. Our open layout promotes teamwork, while our commitment to sustainability makes our workplace one of the most environmentally friendly in the region. We host regular team-building events, workshops, and personal development sessions, enhancing engagement and ensuring our employees thrive both professionally and personally.
Application Process
If you are a forward-thinking, data-driven Digital Content Strategist looking to make a significant impact in a leading global company, we want to hear from you! Please submit your resume, a cover letter detailing your relevant experience, and a portfolio showcasing your content work.
Join us at Amazon in Shafter, where innovation meets opportunity. Together, we can transform the digital marketing landscape and create unforgettable experiences for our customers!
Amazon is an Equal Opportunity Employer
We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or veteran status.
We look forward to receiving your application and exploring the possibility of you joining our amazing team at Amazon!